The Right Direction
Success is relative. Playing the riff in "Smoke on the Water?" No problem for a touring musician, big deal for a rookie guitarist. Running a 10-minute mile? Business as usual for a seasoned track star, lifetime achievement for a Print+Promo editor.
It's no different in the print and promotional products industry, where distributors range from one-person, home-office operations to multi-location, thousand-employee enterprises. For some, success is connecting with people, solving problems. For others, it's making millions. And for others still, it's somewhere in between.
But there's one common theme to every success story: It doesn't come easy. It requires dedication, hard work and even a little luck. We can't help with those things, but we can point you in the right direction. Here, we've compiled the best tips from industry experts published in Print+Promo over the last year. Because no matter what path to success you take, it never hurts to have a map.
"Don't sell. Connect. Build a relationship. Find out what makes [prospects] tick, what their challenges are. Engage them, and sooner or later, they will ask you to sell to them."
- Rick Greene, MAS, regional vice president, HALO Branded Solutions, Chatsworth, Calif. From "The Lost Art of the Cold Call: Why cold calling is still worthwhile—and how to do it right," Print+Promo, March 2014
Don't be a stranger
"World-class support involves researching cutting-edge products, vetting qualified vendors, finding flexible shipping solutions, and streamlining accounting functions—all, most importantly, in person. Clients must see your face, laugh at your jokes, see pictures of your kids, and know that they can call you with any question—big or small."
- Joe Falcone, president, The Sourcing Group, New York. From "A Slam-Dunk Success: Tales from a Top Executive," Print+Promo, January 2014
Be transparent, accessible