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Sean Norris
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Success is relative. Playing the riff in "Smoke on the Water?" No problem for a touring musician, big deal for a rookie guitarist. Running a 10-minute mile? Business as usual for a seasoned track star, lifetime achievement for a Print+Promo editor.
It's no different in the print and promotional products industry, where distributors range from one-person, home-office operations to multi-location, thousand-employee enterprises. For some, success is connecting with people, solving problems. For others, it's making millions. And for others still, it's somewhere in between.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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