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“What’s in it for me?” This is often the old tape running through your mind when another person suggests you accept his or her proposition—both in business and your personal life. While the offer could be any one of an array of possibilities, your mind still questions it. Allowing this freewheeling mind tape to control you is weak positioning on your part—you are abdicating your control. Why give others the power to determine the value you need in a particular situation?
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