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There are also some basics with regard to project planning and design that industry professionals pay heed to. For starters, both Michael Weinzierl, president of Professional Graphic Communications, Sewickley, Pa., and Dan Reid, marketing manager for Thorn Hill Printing, Freedom, Pa., stressed the importance of effective mailing lists for successful campaigns. Weinzierl explained that after clarifying customers' objectives, distributors typically secure the mailing list. "It's one of the services that a distributor provides on direct mail projects, and it offers good profit margins," he said.
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