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Reid pointed out that, on occasion, the customer will provide the distributor with some type of mailing list. But, regardless of who secures the list, establishing the target group and determining the count is essential to the quote process. "Without a target, you don't know if you're dealing with 2,500, 25,000 or a quarter of a million pieces," he said. "Once distributors have a count in the targeted area, they can go forward with the quoting of mailing services and printing."
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