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One of the keys to profiting from this material is knowing how the product will be used. Russ Herman, general manager, Allegheny Printed Plastics, Cranberry Township, Pa., noted that an item destined to be given away can often command a better price than one that will be resold or used internally.
"If a company plans to consume or resell an item, it might be looked at as a raw material—and the company will try to maximize its profit margin," explained Herman. "But if it is an item with a company logo on it that will be given away, the emphasis will be on quality. The buyer will be more particular about how it looks—and more willing to pay for it."
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