Sell and Serve in Web-based World
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- Jeff Martin, vice president of sales & marketing, Control Printing Group, Independence, Mo.
- Walt Smith, CDC, president, IDS-Integrated Document Solutions, Dallas.
1. Briefly describe the influences leading to your implementation of e-commerce and its services.
Martin: Our software system needed to be updated anyway, so meeting the needs of our customers was our basic influence. We offer a fully integrated front- and back-end Windows-based system called INCONTROL. The program is a customizable, secure, electronic ordering system that ties together an online product catalog, support information, online proofing, report generation and electronic messaging.
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