Sell and Serve in Web-based World
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Smith: We established electronic ordering primarily for business cards in September 2001. Business cards tend to be the most scrutinized piece of printing out there, and quite frankly, the salespeople didn't enjoy selling them. Electronic ordering is great for these repeat orders and it allows customers to print out a color proof. It was necessary to offer this service in order to get the salespeople committed to marketing these products again.
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