Sell and Serve in Web-based World
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Boyle: Going online was our idea though we certainly put feelers out there. We have a Web site, which we host ourselves, and customers use it to communicate with and order from us.
Distributors really need to keep up with trends, but I'm not as worried as I was a year and half ago about not being totally e-commerce ready. A lot of customers don't seem to be that interested in ordering that way, so we're sitting back, seeing exactly where it goes and gathering feedback.
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