Selling An Old Standby
Pinfed labels continue to hold steady in an evolving market
By Ken Mandel
Once the label industry standard, used by shipping warehouses and nearly every business within reach of a dot-matrix printer, the continuous pinfed label market lost ground to the ease and clarity of laser and thermal transfer labels.
Despite the growing use of laser products, manufacturers point out that the death of the continuous pinfed label is not in the near future. There is still a wealth of applications for the old standard.
"They are still the standard for some of the large shipping houses and the electronic data processing market and should be for the foreseeable future," said Todd Davis, vice president of sales at Continen-tal Datalabel, Elgin, Ill. "It will take a while for them to diminish completely."
Still in the Game
Jerry Weidner, vice president and general manager of Atlas Tag & Label, Neenah, Wis., added that pinfed labels still have a place with long runs, general market business forms and in places that do mass mailings and shipping. "[Even though] that market is diminishing, there will always be a need for the continuous pinfed label," he said.
"We still have over 500 types of pinfed labels, but we also have about 60 laser items and 30 thermal transfer items. The latter two businesses have increased by about 30 percent each year over the last few years, while the pinfed demand has been gradually declining," said Davis.
"I think the continuous pinfed label market will stay where it is or gradually decline over the next few years," he continued. "It depends on how industrial these corporations want to become and how much they want to spend to upgrade. The new technology is out there, so the people have to weigh whether it is economically feasible to change."