campaign kickstarter: Are You in the Know?
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Sean Norris
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It’s been a rough year for Livestrong. Just months after the nonprofit organization severed ties with founder Lance Armstrong in the wake of Armstrong’s doping admission, Nike announced it would cease production of Livestrong merchandise after 2013, effectively ending the partnership between the two organizations. While Livestrong has so far remained financially stable and indicated it will continue its cancer-awareness mission undeterred, it remains to be seen how the foundation will fare down the line without the backing of its two biggest partners in Armstrong and Nike.
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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