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John Kilday, president of Greeneville, Tennessee-based American Calendars explained the reasoning behind the discounts. "We just have tons of orders that come flooding in to us the later part of August, first part of September," he said. "Our pricing strategy is all based upon getting the orders in earlier because we're working regular hours until this time of year [about mid-May]. Then we start picking up some overtime, then we're working 60 to 80 hours overtime. Our costs just explode."
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Michael Cornnell
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