A Perfect Combination
Features are key to selling form/label combinations
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When it comes to integrated products, it’s not so much about the product itself, but the product’s features. Manufacturers are getting even more creative and coming up with new applications for their customers that make production more efficient, cost-effective and sometimes, even better for the environment. “New applications are important to companies,” observed Richard J. Frese, northeast area sales manager for the Midlothian, Texas-based Ennis, which offers integrated products through its line Enfusion. “That’s what they’re looking for.”
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