Super-Size Me
Fredericksburg, Virginia-based Newtown Labels has been producing integrated labels for five years. Gwynne Brown, sales and marketing manager of the forms manufacturing plant and mail shop, said demand for the product encouraged Newtown to offer it. “The demand for the product occurred from the growth of the laser printer market,” she explained. “Distributors wanted to be able to sell to their end-users a product that could be personalized in-house and on demand.” On the other hand, Jeff Russell, president of Major Business Systems in Hillsborough, N.C., said distributors have a low interest in combination products. “Our experience is that less than 30 percent of distributor representatives are informed enough or are willing to sell combination products, even though the majority probably have great potential within their existing client base.”
- Companies:
- Major Business Systems
- Newtown