Super-Size Me
The reasons are varied for why distributors resist selling combination products. Russell suggested “limited avenues of product education” contribute to a lack of awareness. “This also creates a lack of security within [salespeople],” he continued. “They are not going to sell something they know little about and risk failure with their client. This stigma of a difficult or risky sale must be overcome by the manufacturing arena through enhanced educational and marketing pieces because in reality, it is a very uncomplicated product from a construction standpoint.” But with a wide variety of features, including, according to Russell, “foils, security holograms and removable adhesives,” the possibilities for what can be done with them are seemingly endless.
- Companies:
- Major Business Systems
- Newtown