It’s David vs. Goliath all over again. With the U.S. economy on the brink of a recession, the major industry players seemingly have the advantage. Yet, when given the chance to do battle against its competitors, the smaller—but driven—company can leave the playing field victorious.
Commercial printers are no exception. Similar to those in other market sectors, commercial print specialists are feeling the crunch of escalating oil and natural gas prices, postal increases and sustainability pressures. Larger suppliers may possess scale advantages in purchasing materials, such as paper and ink, but studies indicate profitability is ultimately linked to effective sales operations. As a result, smaller- to medium-sized companies can rely on something much more meaningful—smart selling. Here, three successful commercial printers share strategies for staying competitive in a market undergoing flux.
- Companies:
- Dupli-Systems
- Thorn Hill Printing