Integrated products can be both practical and creative

By Elise Hacking Carr

Decisions, Decisions

and More Decisions

What are some factors to consider when choosing an integrated product? Is “high-end” the best way to get results? Here is what the experts had to say:

“Some of the most important factors for a buyer to consider are the myriad of choices with regard to adhesives, films and construction. Be sure that you are aware of all features of integrated labels and cards that are available such as signature compatible, laser compatible and ink jet compatible laminates. A ‘high-end’ look is not always necessary, but certainly preferred. High-color forms and premium paper will also add to the value of an integrated document.”

– Jason Lambert, vice president, sales and marketing, USA/Docufinish

“Integrated products are high-end products by nature, due to the cost of materials and production. Integrated products should be considered only if volume and processing costs justify their use.”

– Gary St. Onge, CFC, vice president, sales and marketing, AmeriPrint Corporation

“Obvious factors that need to be considered when selling integrated products are:

• What is the end use of the product? Is it going in a freezer, will it be used outside in the rain, does it have to be reused?

• What other manufacturing processes is the integrated product going to be put through (i.e., laser printer, written on, etc.)?

• Is it going to be used as a temporary product or permanent?

• Is it being sent through the mail?”

– Gordon Klepec, vice president of sales and marketing, Wright Business Graphics

Every New Year's Eve, people scramble to think of their last-minute resolutions. As January kicks into high gear, unoccupied treadmills become scarce, cigarettes are flushed down the toilet and junk food remains on the supermarket shelves. Unfortunately, bad habits die hard.

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