Star Performer
Serving the entertainment industry requires talent and dedication
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“Entertainers on tour and race car drivers following a show circuit both provide a logistical challenge—their souvenirs and promotional merchandise must travel from one venue to another just ahead of the [show]. It will essentially be 85 percent to 90 percent of what is needed for a particular venue so it sells out and there is nothing left over to transport,” explained Emmer. The upshot is, distributors have to consider the logistical issues when providing a quote. “These people are looking for [distributors] willing to work on tight schedules to make sure the goods arrive where, when and in the quantities they are supposed to,” he added.
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- People:
- Gregg Emmer
- Places:
- Batavia, Ohio
Maggie Dewitt
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