Star Performer
Once established, people in the entertainment industry tend to value relationships with reliable vendors, so it can be difficult for new distributors to break into the market. “It’s important to get to know the people at ground zero,” stressed Emmer. “Distributors I know who do merchandise for a couple of racing teams just happen to know one of the racing team owners on a personal basis—the relationship is not with the various tracks, but with the actual team,” he continued. “The same is true with performers. You have to have access to—and proximity to—their headquarters and the staff there, such as publicists and other people who make the decisions. They have their arrangements in place months and months before the events start. This holds true throughout the entire entertainment industry.”
- People:
- Gregg Emmer
- Places:
- Batavia, Ohio