Star Performer
Of course, there are not the constantly changing venue issues when dealing with casinos, but Emmer noted the casino decision makers are not always where the properties sit. However, tracking down the right office can usually be accomplished by making a few phone calls.
“There are any number of different entities within casinos that use promotional materials. The most common are the players clubs that issue cards players insert in the machines which track their activity in the property,” he commented. “There is usually some sort of gift or premium associated with signing up for the card, such as discount dinner tickets or show tickets. More often than not, the card also comes with a promotional item like a retractable badge holder or a coiled wristband to make it more convenient to use the card.”
- People:
- Gregg Emmer
- Places:
- Batavia, Ohio