marketing & sales: Are You the George Clooney of Your Market
Get me Will Smith!" "We need Sandra Bullock!" "Call George Clooney!"
These mega-stars are known throughout the world. Fans love them for their big personalities and their blockbuster movies, but in Hollywood, they're known for the "cha-ching!" sound studio executives and investors hear whenever they're cast in a new film. In the movie industry, the Will Smiths, Sandra Bullocks and George Clooneys of the world are known as "bankable stars," a term used to describe an actor who can give investors utter confidence that they will achieve a return on their money by ensuring a large box-office draw. They are rare, highly sought after and earn the highest fees in the industry.