Short and Sweet

This month’s featured product is a good option for commercial printers who want to expand their product lines, as well as for printers looking to bolster label sales. It can also provide distributors with a value-added solution for end-user customers in need of full-color, high-gloss, rugged, quality labels.

Check out the following clues and try to guess what the product is:

• It is designed to facilitate the strong demand for short-run labels.

• It helps end-users plug into a growing market.

• It is a small, 7 lb. item that can make a big impact on production capabilities.

mystery product revealed

The Printers Shopper (TPS), Kirkland, Wash., presents its Very Short-Run Label Machine for commercial printers interested in taking advantage of the opportunities created by the short-run label market. The printer—which comes complete with a label software package—produces full-color, high-gloss, rugged, quality labels, which are also waterproof and scuff resistant.

“Almost every locality is teeming with small business entrepreneurs [who] need high-quality labels in lower quantities,” explained Ian Coralline, sales manager for TPS. “And to get them, they normally must purchase large volumes, where a great percentage end up as scrap due to product changes and normally lower sales volumes. This machine addresses that market.”

Now, printers can offer customers high-quality, full-color prime labels from 11⁄2x11⁄2" to 4x6", as well as 21⁄2"-diameter circle labels in reasonable quantities, and still enjoy healthy profits. In addition, the product may be just the answer some distributors’ customers are seeking to manage specific label needs in-house.

The Very Short-Run Label Machine measures 10.4x15.3x7", and is a cinch to install. (There is another model of the Very Short-Run Label Machine that prints gloss labels up to 8x8".) Whether printing 10 or 10,000 labels, the economical, user-friendly printer will produce them at virtually the same low price point.