Silkscreen Reigns Supreme

"Flexo and digitally-printed labels look and feel almost exactly like screenprinted labels," said Mike Evans, marketing manager for Lancer Label, Omaha, Neb. The difference, he added, is in screenprinted labels' incredible durability and longevity in the face of environmental assaults—especially harsh sunlight—and the flexibility to handle wider formats and special shapes of all the printing processes, screenprinting deposits the thickest film of ink on a substrate and it is that film's thickness—as well as the type of colorant the ink contains—that chiefly determines the durability of label images.