Silkscreened Labels Keep On Selling
As for new products and processes, Talion said that while there are a number of developments in inks and adhesives, other forms of technology have revolutionized the industry. "Manufacturing technology has really expanded, especially in high-speed and multiple-color station-type printing presses that use less manpower, but have a much faster output rate," he said.
When asked if he had ever encountered an unusual request for silkscreened labels, Roeda recalled the times when his company produced a velvet lexan microwave display for a Turkish company, bush pilot airplane decals for an Alaskan company and portable toilet decals complete with a high-tack adhesive for a large Austrian company.
Talion said that while silkscreened labels currently seem to have a very strong presence in many markets, Adcraft Decals' polyurethane domed products could profit from more exposure. "This is an area where we think our distributors are missing the mark. We don't think that they are offering these products enough to their customers," he said.
In order to get distributors off to a good start, Talion and Roeda offered some helpful suggestions. Said Talion, "Distributors should know more than just what graphics and artwork their customers want on the finished product. They should also know where the label will be placed, and whether it will be subject to the elements, chemicals or regular use." He said that knowing these details in advance will ensure that customers are satisfied.
By way of advice, Roeda encouraged distributors to speak with manufacturers regularly. "We are here to educate and help distributors develop the right product for each application," he said. "Based on my observations, I believe that many distributors will have to undergo some form of digital printing training in order to introduce this new process to their customers."
"As long as people need attractive and durable printed labels, there will always be a place for silkscreened products," Talion said.