Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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"Veteran salespeople who understand that relationships are important can adapt to changes in the print or promotional industry, as long as they take the time to understand what buyers need, how they need it and how to stay relevant," she said.
Kollmann remarked that veteran salespeople will have an advantage over Millennials if they can approach and build relationships with today's diverse group of buyers.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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