SMART Papers Redesigns, Expands and Launches New Kromekote Label Papers Line
Hamilton, Ohio-based SMART Papers has re-engineered and expanded its premium high-gloss, cast-coated Kromekote Label papers brand and is now introducing the comprehensive product line to label printers and converters across North America and Europe.
With the expansion, the company now offers one of the world’s broadest selections of premium label papers for consumer packaging. All papers are Forest Stewardship Council (FSC) certified.
The Kromekote® Cut and Stack label line has been reformulated for improved dimensional stability in wet-glue applied label applications. The line now features nine products, including new lightweight offerings, new papers guaranteed for digital presses, new wet-strength papers and a 30 percent post-consumer waste (PCW) label paper. Cut-and-stack labels―used in wine, spirits and consumer packaged goods―are sold to label printers and paper/packaging distributors.
The Kromekote Converting line offers eight products for high-gloss, pressure-sensitive label face stock, including new lightweights, new digital press-guaranteed papers and new wet-strength papers. This product line is sold exclusively to pressure-sensitive label converters.
“Brand owners who want to showcase or reinforce a premium image know that the best-looking labels are essential to brand success,” explained SMART Papers Executive Vice President Paul Simpson. “Kromekote Label delivers a sophisticated look and feel, can handle any specialized printing technique and is specifically designed for high performance on labeling lines.”
Simpson said label printers and converters also will benefit from improved supply chain reliability and quick-response technical support from SMART Papers.
SMART Papers is North America’s largest manufacturer of premium cast-coated printing and label papers. For 80 years, its Kromekote brand has been a global standard in coated papers, respected for its mirror-smooth glossy surface, extraordinary graphics reproduction and excellent on-press performance.
For more information, visit www.smartpapers.com.