Snapshot for Tomorrow

Mike Durbiano, vice president of sales and marketing, Printgraphics, Vandalia, Ohio

We're out of the recession. Right. Although the general economy is improving, the recovery is slow and the business environment is sluggish at best. Due to our thoughts and planning for 2010, Printgraphics will realize significant growth due to our product diversity. 2011 should see a more robust growth period in key areas such as digital color, direct mail and specialty applications geared to drive revenue to end-users. Even traditional form products should see increased activity as industries such as transportation and healthcare expand. The uncertainty of an unprecedented recession will ease, and consumer confidence will increase. This may translate to a 5 to 6 percent overall growth in the industry.

Zarik Megerdichian, CEO, 4over, Inc., Glendale, Calif.

Advances in web-based business will continue to drive print buyers to direct-to-customer printers. At 4over, we are committed to using technology to provide our trade customers with services, tools and products that enables them to effectively compete in this new marketplace. Expanding our national footprint to minimize shipping costs and turnaround times, and utilizing state-of-the-art technologies will continue to be important factors in giving our trade customers the competitive edge to retain and recapture the customer. We recognize we will only succeed when our customers succeed, so our goal is and will remain to help maximize their profits.

Gregg Emmer, vice president, chief marketing officer, 
Kaeser & Blair, Batavia, Ohio

2011 looks like a pretty good year. With only a few weeks since the mid-term elections, the short term effect has been twofold. Salespeople are more confident and interested in seeing their customers, and customers are much more likely to get their businesses growing again. We are seeing a pretty dramatic change of direction. Reinforcing my market prediction is a growing list of projects for spring and summer that our Authorized Dealers are working on with their clients. Businesses for the most part had money, they just lacked the confidence in the economy to invest it in their business. That seems to have changed.