Selling Social
Social media is essential for brand-building—but can it help you sell?
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Sean Norris
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But how much does it actually help you sell? A lot, if you believe the numbers. A report by GO-Gulf.com found that 78 percent of buyers have made a purchase based on a company's social media posts, with 74 percent of customers researching social networks before making a purchase. That same report, however, found that just 43 percent of marketers use social media specifically to improve sales, a relatively small amount given the number of marketers using social media overall. In other words, social media can be a valuable sales tool, but only if businesses use it the right way.
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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