The Social Media Scene
Social media is a welcome addition to any company’s marketing campaign
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Some print industry veterans may wonder how these tools fit into their worlds of selling labels and forms or the complexities of wide-format printing. Well, plenty of print companies have found it is not the answer to all of their communication needs but a definite boost.
Renee Berger, creative director for Butler, Wisconsin-based Western States Envelope & Label, said the business entered the social media scene in early 2009. Today, Western States uses Twitter, Facebook, Flickr and creates videos for YouTube that also can be viewed on its website. In addition, the company created a LinkedIn company page and profile pages for its sales representatives.
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Melissa Busch
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