SOI--Direct Mail Finds Better Direction
Intelligent databases provide more focus and desirable results
Many distributors agree that direct mail is an ever-popular tool. Customers want to get their messages—whether through ads, surveys or benefit fulfillment pieces—into the hands of potential end-users, and mass-mailing directly
to homes and businesses is an effective way to do so. But a mailer is only as effective, and as profitable, as the suitability of its recipients. In other words, significant profits can be lost on wasteful mailings.