Sourcing Ad Specialties

For example, John Osborne, president of Wichita, Kansas-based Midwest Single Source, admitted that he knew little about the ad specialty industry when he first got involved nearly a decade ago—but he knew about ASI.

A business forms distributor since the mid-70s, Osborne remembered, "I had gone to enough seminars to know that I should be selling promotional products, and although I didn't really know very much about the industry, I knew about ASI."