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Adding to the problem was a large national competitor already providing print services of the same variety that Hart had been doing in Texas.
The solution? Hart charged full-bore into the e-form template business. "It made us different from those suppliers who couldn't see the benefit of converting a $30,000 a year print customer into a $5,000 a year electronic forms customer," said Kidd, "but we had nothing to lose, and it has proved to be the backbone of our insurance market venture outside of the state of Texas."
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- Austin, Texas
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