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This kind of thinking—the ability to stay one step ahead of change—is another key ingredient to success in this marketplace.
At PFI in Blair, Neb., insurance companies are responsible for 10 percent to 15 percent of its $6 million in annual sales, according to President Mark Davidson.
"This industry is constantly changing," noted Davidson. "You have to keep on it." For example, as in-house printing cuts into traditional forms business, PFI is responding by focusing on more service-intensive items such as commercial printing and promotional products.
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