One Step Ahead
Stand out and save money
with cost-effective mailers
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postal%20rate%20increases<%2Fa>,%20it's%20this%3A%20large%20mailers%20must%20be%20more%20efficient%20to%20keep%20costs%20down.%20But%20that's%20not%20enough%20to%20win%20over%20potential%20customers—especially%20if%20all%20mailers%20follow%20this%20same%20formula.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fstand-out-save-money-with-cost-effective-mailers-417750%2F" target="_blank" class="email" data-post-id="7545" type="icon_link">
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If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula. To move ahead of the pack, think outside of the box with a creative, eye-catching design.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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