One Step Ahead
If there's one positive that can come out of postal rate increases, it's this: large mailers must be more efficient to keep costs down. But that's not enough to win over potential customers—especially if all mailers follow this same formula. To move ahead of the pack, think outside of the box with a creative, eye-catching design.
Once again, Print Professional turned to the experts to see how it's done. Here, suppliers share information on some of their latest mailers and offer tips on how to get them in the right hands.￼
B&W Press—10-page Mini "Slim"™ Catalog Mailers
• Economically produced web-driver-contact piece creates a lift in response rates
• Printed on 70 lb. coated text paper, the product stands up well in the postal stream, arriving in the mail box with consumer-friendly, easy-to-open fugitive-spot-tacks
• No wafer seals needed
For more information, visit www.bwpress.com.
"This is an easy sell for you. Your direct marketing clients are being backed against the wall with rising paper costs and now there's talk of an additional 22 percent postal rate increase for full-sized catalogs. So what is a cataloger to do? Well, they will first think of using a single oversized postcard to 'stay-in-touch' with their important customer base. But, you know better. The 10-page Mini 'Slim' Catalog mailer mails for the same cost of that postcard, but it has additional (eight) surface pages for marketers to use to get their brand in front of these customers. No single multi-page catalog contains all of the various goods offered by the typical direct marketer. Marketers depend upon the expanse of their website to allow them to bring full details and video links to their shoppers."
– Dan Kimball, sales
– Paul Beegan, sales
DataMart Direct—Turn-Key Mobile Marketing Campaign
• Take advantage of the USPS 2011 Summer Mobile Barcode Sale