One Step Ahead
• 3 percent in postal savings just by adding a mobile barcode
• QR code and up to 3-page mobile site included
• Easily added to any marketing campaign
• 90 days free hosting
For more information, visit www.datamartdirect.com/mobile.
"Who doesn't want to save 3 percent on postage simply by adding a mobile barcode? However, a mobile barcode's effectiveness is significantly reduced if the website the consumer is driven to is not mobile enabled. With DataMart Direct's Turn-Key Mobile Marketing Campaign we will generate the barcode, the mobile site and compile all of the postal documents necessary. Plus we can digitally print and mail, providing a total turn-key solution."
– Julie Leder, marketing manager
• Personalized and static information programmatically composed
• Significantly less expensive
For more information, visit www.prodigitalprinting.com.
"Is this the end of presentation folders? Maybe not the end, but many applications that traditionally employed a traditional presentation folder (aka Pocket Folder) are being migrated to high-end variable data printing ("VDP"). As we all know, many transactions trigger the need for a Welcome Kit (aka "On-Boarding Kit").
Whether you have opened a bank account, joined a credit union or simply had your electricity turned on, you are likely to receive some form of a Welcome Kit. The kit will typically include information such as your rights and responsibilities, how to read your statement and often an invitation to interact with the company electronically.
While some of the kit's contents may be aimed at up-selling other products and services, many of the items are required in order to meet compliance standards within a particular industry.
The old way was to print personalized items, pull static items off the shelf then assemble them into the pockets of the folder, match them to an envelope and mail them out. This not only created a costly package to both produce and mail, it created significant risks in the areas of not including a required item, or mis-matching and sending sensitive account information to the wrong person (yikes!).