One Step Ahead
Stand out and save money
with cost-effective mailers
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postal%20rate%20increases<%2Fa>,%20it's%20this%3A%20large%20mailers%20must%20be%20more%20efficient%20to%20keep%20costs%20down.%20But%20that's%20not%20enough%20to%20win%20over%20potential%20customers—especially%20if%20all%20mailers%20follow%20this%20same%20formula.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fstand-out-save-money-with-cost-effective-mailers-417750%2F" target="_blank" class="email" data-post-id="7545" type="icon_link">
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Once again, Print Professional turned to the experts to see how it's done. Here, suppliers share information on some of their latest mailers and offer tips on how to get them in the right hands.
B&W Press—10-page Mini "Slim"™ Catalog Mailers
• Economically produced web-driver-contact piece creates a lift in response rates
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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