State of the Industry - 1996
"It's all about the electronic age today. There are debit cards, and more and more transactions are now being done over the Web," Williams said. He admitted that the company has even cut out some of the FedEx or UPS next-day-delivery letters because of the Internet.
Nevertheless, electronic forms are not something that Victor Printing has decided to explore at the moment. "We've got enough coals in the fire, believe me," Williams said.
While this method works for Victor Printing, the company still recognizes the mighty influence of the electronic age and offered some advice for distributors in the industry. "Keep pounding the pavement every day and keep looking for innovative products," Williams advised. As McBride observed, the trend is to go big. If you don't, you'll be replaced faster than you can say "dial-up."
By Elise Hacking