Static Cling Labels Catch On
Easily removable and replaceable static clings are a popular solution to a sticky problem
By Eric Fiedler
It DonÍt mean a thing if it ainÍt got that clingstatic cling, that is. For forms distributors dabbling in promotional products, static cling labels and decals offer an ideal way help make the crossover complete.
ñWe produce custom static clings in the promotional realm,î said Kathy Tucker, a customer service representative for Tucson, Arizona-based MNOP. Tucker said that her companyÍs Window Hugger static cling product has been popular for radio stations as well as school and holiday promotions.
Nancy Klaar, director of marketing for Label Art, Wilton, N.H., said the marketplace needed a label that could be applied and removed readily without leaving an adhesive residue behind. ñStatic cling labels, since they have no adhesive, can be removed and re-applied to many smooth clean surfaces,î she said.
Label Art has produced static cling labels for temporary applications such as auto service reminders for inside car windows, membership labels for store windows, association labels and labels for dairy case doors to promote particular products or events. Because these applications are temporary, repeat orders are likely.
ñI wouldnÍt say itÍs been huge, but itÍs been steady for at least 10 years,î said Mike Vejar, product manager for Discount Labels, New Albany, Ind.
Vejar said the automotive industry is a static cling goldmine for his company. ñPeople are going to window decals because bumper stickers are no longer popular,î he said. He has also seen major interest in these labels for parking permits in colleges and hospitals.
Ann Williams, sales manager for Color Craft Labels, Memphis, Tenn., said she has seen the majority of interest in the labels from grocery stores. ñGrocery stores will put the label on a freezer to promote a special or sale, and when the sale is over it comes off without a trace,î she said. In addition, many fast food chains have adopted the practice of placing large static cling labels on their windows to promote the latest deals.