Static Clings are Working Overtime
More than just window dressing, dynamic packaging concepts are heating up static cling sales.
Static clings have long been prized for their effectiveness as point-of-purchase aids, particularly by those in the retail, automotive and fast-food industries. But if distributors want to increase sales of static cling products, they would do well to employee the old sizzling steak concept.
For as Mike Stoeck, director of marketing and customer service for New Century, Kansas-based Stouse, pointed out, "Aside from the actual print job, there isn't much that can be done to alter static clings, but there are some exciting new vehicles for marketing the products which are proving to be quite successful."
Stouse is helping distributors sell the sizzle through creative packaging concepts involving the red-hot direct mail and promotions markets, with applications to satisfy customer needs in a variety of businesses.
For instance, Stouse has designed complete marketing packages for the restaurant industry featuring tri-fold, menu-style brochures, a static cling, coupons and a magnet. Large, 12x18˝ static clings are being incorporated into mailers designed to help distributors make inroads with automotive dealerships, and static clings proclaiming a candidate's message are included in mailings designed to get the vote out.
"Static clings make great marketing tools. They're perfect in target mailings for zoos, the Special Olympics, or any other organization seeking donations," said Stoeck. "It's a neat, gimmicky way to engage the recipients and have them interact with the mailing by pealing off the backing and displaying the product."
Besides being packaged along with other materials, Stoeck reported that static clings can hold their own as effective mailers.
"For example," he continued, "we created a 4x6˝ static cling post card mailer for the Boy Scouts of America using a heavy-weight liner. Not only does the durable liner accommodate additional printed messages, but the design eliminates the need for envelopes."