Steady As She Goes

Despite a softening economy, the retail market keeps moving along.

What goes up must come down. It's a law of gravity—and economics. But even in a sluggish economy some markets manage to stay afloat and help buoy sinking consumer confidence, and one of the best is the retail market.

Scott Mollahan, sales executive, Applied Graphics, San Rafael, Calif., has been designing retail print work for the wine industry for seven years. Although he admitted that business slipped a little bit last year, over the long haul, he said, it's remained pretty solid.