Steal the Show with Unique Promotional Products

Trade show products are important components of any successful promotional campaign

With the large numbers of people who attend trade shows each year, exhibitors should pull out all of the stops when choosing an item to attract potential customers to their booths. From business card coasters to backpacks and staple removers to notepads, a successful trade show promotion will draw in and hold the interest of even the most dubious prospects.

The word "innovation" is synonymous with the name Prime Resources when it comes to supplying items that provide effective trade show promotion. The Bridgeport, Connecticut-based supplier was recently approached by Cook Associates/ Your Company Store, a distributor based in Norwalk, Conn., whose client—ECI Conferencing Services, a provider of audio, Web and event conferencing services based in Wayne, N.J.—wanted a unique way to promote its Reservationless Audio/Web Conferencing and Event Calls services at trade shows. "ECI needed a trade show device that would demo its conferencing services, and our NoteNest Clip was able to help the company accomplish its goals," noted Jennifer Sheehan, assistant marketing manager at Prime Resources.

Sheehan said that ECI handed out the NoteNest Clip at trade shows, complete with the company's logo and a custom-printed note that reminded recipients to attend a demonstration that ECI would host the week following the show. "The NoteNest Clip promotion was directly responsible for an increase of more than 70 percent on trials of ECI's conferencing services over the past year," she said.

Making the Sale

Tom Miller, product manager at RCC Koozie/Norwood, Indianapolis, said that drinkware, backpacks and coolers are products that provide the best trade show promotion. He noted that RCC Koozie/Norwood's new Ultimate Dual-Wall Sports Bottle was the solution to a distributor's need for an innovative product. Made of top-quality gram-weight polycarbonate, the 20 oz. bottle features dual-wall insulation that keeps beverages hot or cold, as well as a pop-up, no-spill, drink-through lid. "The distributor needed an alternative to the traditional sports bottles that it had carried in the past," Miller explained. "The company had never seen the dual-wall insulation before and found it to be just the kind of product it was looking for." The end result: Miller said that the showing of the Ultimate Dual-Wall Sports Bottle resulted in multiple orders.