executive perspectives: A Game Plan for Success
Steven Osterloh likes to have options. After receiving a BA in Marketing from Texas Tech University, Osterloh turned down a career at his father's medical software business. His job search eventually led him to Wallace Computer Services, where he worked as a sales representative.
During his time at Wallace, Osterloh developed his craft by handling some large proposals at a young age. Two years later, he was ready to transition from sales to marketing, but with Wallace that meant relocating to Chicago. "I was engaged to be married [...] and with a new small-town Texas bride about to join me, Chicago wasn't in the plans," Osterloh recalled. It was back to the job hunt.
During this time, Osterloh came across "a company relocating its headquarters to Dallas." That company was Midlothian, Texas-based Ennis Inc. "I didn't know about Ennis since they sold through distributors, and as a direct sales rep, I had a couple manufacturing locations within Texas," Osterloh said. "I almost didn't get the job because I was a 'sales guy.'"
Today, Osterloh serves as Ennis Inc.'s vice president of marketing. Read on as he opens up about himself and shares his thoughts on the industry.
Print+Promo (P+P): How do you set goals for yourself? For your business?
Steven Osterloh (SO): I try to set big picture goals versus smaller tasks. I usually have three to five major goals on both a personal and professional basis each year. A couple are reached quickly, a couple take some time, and a couple get changed because the target has moved.
P+P: How does the economy continue to affect the industry?
SO: Lately we've seen this through further consolidation of the distributor channel. The mid-size distributor is disappearing. The large distributorships and corporate consolidators are leaving a big hole in the middle of our industry.