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• Clean up mailing lists. Having up-to-date, “clean” mailing lists is one of the most effective ways to reduce waste and keep mailing costs under control. Make sure lists are checked for duplicates and returned mail. Lists should also be regularly “scrubbed” against the National Change of Address list and any in-house, opt-out lists. Prospecting lists should also be compared to the DMA’s Mail Preference Service (whether or not you are a DMA member).
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- People:
- Stephanie Hendricks
- Places:
- New York
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