Stran & Company, Quincy, Massachusetts, announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprising experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the company’s products and services.
“Over the years, we have invested heavily in our infrastructure, including cutting edge technologies," said Andy Shape, president and CEO of Stran. "As a result, our service-based offering and value proposition has resonated extremely well with customers, resulting in strong revenue growth. Building on this success, we are establishing a new and dedicated lead generation team, which will be further supported by an integrated and aggressive digital marketing strategy. We believe this sales and marketing initiative will enable us to expand into new markets and verticals, while capitalizing on our highly scalable infrastructure.
"Specifically, we have built a fully integrated and highly differentiated ordering and logistics platform, including order processing, warehousing and fulfillment functions, which enables us to provide our customers a complete end-to-end solution and unique value proposition," Shape continued. "Given our premier reputation and fragmented nature of this industry, we believe we are ideally positioned to rapidly grow our market position as a leader in the promotional products industry, serving many of the leading Fortune 500 companies in the country.”
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