Stran & Company Signs Definitive Agreement to Acquire Trend Brand Solutions
Stran & Company Inc., Quincy, Massachusetts, recently announced the signing of a definitive asset purchase agreement relating to the acquisition of the assets and business of Trend Brand Solutions. The agreement contemplates the retention of all Trend employees, and Michael Krauser, CEO of Trend, will become Stran’s regional vice president, leading Stran’s Texas region operations. The acquisition is expected to close in the third quarter of 2022.
Trend is a leading global brand solutions company strategically headquartered in Tomball, Texas. The company has a demonstrated record of delivering on customers’ brand marketing needs and developing solutions that are creative, original, dependable, cost-effective, and that meet or exceed product safety standards.
Formed in 2010, Trend has evolved with the changing needs of customers within the promotional products industry by eliminating common barriers and obstacles through utilization of its proprietary technologies solution, SMART BUY custom buying sites. Trend is vertically integrated to deliver efficiency and convenience to each client relationship. Annually, Trend builds over 100 SMART BUY sites while managing over 35,000 website transactions and shipping over 8,000 orders from inventory. Trend ships globally from its Houston, Texas area distribution center and has international factory partnerships to source as close to the end user as possible.
“We are excited to acquire Trend, as they bring an established platform and customer base,” said Andy Shape, president and CEO of Stran. “This agreement to acquire Trend illustrates our commitment to growth through meaningful and complementary acquisitions. Trend is a perfect fit for Stran as it broadens our presence within the South, especially within the Houston area, which is home to two dozen Fortune 500 companies and ranks third among metro areas in Fortune 500 headquarters locations. Given Mike’s demonstrated track record, along with his team, we are excited to welcome them to the Stran family and look forward to building on Stran and Trend’s histories of success in the market.”
The closing of the acquisition is subject to customary closing conditions.
“This is an exciting time to be joining the Stran team, as they have established themselves as a leader within the industry and are committed to growth and expansion around the nation," said Krauser. "Trend is proud to become part of this growth and I’m thrilled that I will be leading Stran’s Texas region to create additional awareness of Stran in this growing market.”
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