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• Divide and conquer. If you’re conducting a sales presentation, shake hands with everyone as they enter the room. Connect with them so you see them as individuals, and you’ll also make a lasting impression on them.
• Keep it simple and memorable. When your prospects have a debriefing afterwards, you want them to remember what you said more than anything your competitors pitched to them. Break your talking points into interesting and repeatable, snappy sound bites.
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