Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From May 2013's "Fierce Femme Fashion"
2. Consider Fun Prints
Kristin M. Bayer, merchandising manager/designer for L.A. T Sportswear, Ball Ground, Ga., explained what's new for fabric. "The hand-feel of the fabric for the tee is extremely important for 2013," she said. "It is all about soft, supple and buttery, and lightweight, but not sheer."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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