Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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While the fabric might be delicate, the patterns are eye-catching. Kevin Miles, imprintables marketing manager for Alternative Apparel, Norcross, Ga., predicted prints, such as stars and stripes, houndstooth and colorful camouflage to be in demand this season. He advised distributors to encourage their clients to take advantage of these bold prints for a sales boost in promotional apparel. "Leveraging patterns and prints allows advertisers to tap into these current fashion trends for their promotional efforts," he said. "Because these fashion-oriented items get more repeat wear than the standard white imprinted tee, they translate into increased exposure and a better return for the customer."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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