Styled for Success
– From April 2013's "Warming up in Style"
3. Be Bold with Color
According to Miles, runway and retail trends are more influential now than a few years ago. "The overall imprintable product line was previously fairly static, but we are now seeing fashion trends influence promotional wear in terms of colorways, fabrications and silhouettes," he elaborated. Bayer said it's a gradual process, but color trends are the first to trickle down into the promotional industry. So what colors are predicted to sizzle this summer? Bayer had the hot list. "Tees are coming in a huge range of colors, but the two major trends are brights and vintage heathered tees," she said.
- People:
- Kevin Miles
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.