Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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In its March 2007 issue, Target Marketing, a sister publication of Print Professional, revealed survey findings based on the input of 262 respondents (consisting of B-to-C and B-to-B marketers). Thirty-two percent of respondents said direct mail delivers the strongest ROI for customer acquisition, while 31 percent claimed direct mail has a strong ROI for customer retention.
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- Grant A. Johnson
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