Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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E-mail came in a close second to direct mail, with 32 percent of the participants choosing this method for customer acquisition, and 35 percent believing e-mails result in strong customer retention. These results are not shocking. Constant technological advancements, such as sophisticated Web applications, are making it easier for B-to-B marketers to promote products even faster to potential and existing customers.
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- Grant A. Johnson
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