Summer Promotions Heat Up Sales
As warmer weather swiftly approaches, summer promotional items take their place at the forefront of industry profits.
With the warmth of summer on the winds, the promotional products industry is once again gearing up for a hot selling season. From classic favorites, such as beach balls and frisbees, to innovative golf products, these items will make a big splash.
Like most industries, the summer promotional products industry was hard hit by recent economic woes. However, manufacturers say that business is now beginning to return to normal.
"This summer, I believe we will see golf-based products come back to past volume," said Bob D'Andrade, director of marketing at ATdesigns, Toronto. "The industry has been somewhat negatively affected since Sept. 11 , but it seems to now be coming out of its doldrums."
D'Andrade said that golf items such as bag tags, divot tools, ball markers and money clips generally sell very well throughout the summer months.
Rob Robinson, advertising and trade show coordinator for Miami-based Bullet Line, said that items such as insulated products, cooler bags, waterproof containers, flying disks, personal fans and sports products have always done well in warmer months. "The summer is an outdoor activity season when children are out of school and there are a lot of company picnics," he said. "These items tend to serve their purpose well during this time of year."
Robinson also pointed out that summer promotional items should have a certain quality that attracts customers to them. "The product should make the recipient say, 'This is great—I'm going to use it when we go out on the boat,' or 'This is perfect for a day at the park,'" he said.
Due to their seasonal nature, it goes without saying that summer promotional items fare better in warmer months.
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